A Look Inside

Hulu Canning Boxee

February 19, 2009 · Leave a Comment

I fail to understand what this achieves for hulu and their partners. The advertising is integrated into the media, so I view it whether I watch it at hulu.com or via boxee. When I tell people why I canceled my cable and where/how I watch my TV now, the message is always a combination of hulu and boxee so it’s not as the hulu’s brand takes a hit. If anything it is enhanced because it’s basically my sole source of TV broadcasts.
Have these people not heard that iTunes now sells music DRM free today in spite of a history of the music industry trying to protect and control the distribution and consumption of its content?
When will they learn that the methods of distribution and consumption are now among the least significant factor. Rather they should be looking to every distribution channel possible (within reason) to reach as many people as they can.
It’s unfortunate that if this stands it renders boxee basically impotent in the near term for my purposes. Hulu on my appleTV is basically my only use for boxee. Now I need to go get a piece of hardware that can run an internet browser that I can hook up to my TV via HDMI.
Avner, I think what you and your team have created has great potential and I hope you find a way to help these old media companies see that their participation in…heck their endorsement of boxee is in their own best interests.

Originally posted as a comment by turbobrown on boxee blog using Disqus.

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